Sony
BuyDirect & Save carries the full Sony lineup — Alpha mirrorless cameras, E- and FE-mount lenses, Cinema Line and XDCAM professional video, Handycam camcorders, and professional audio. From production houses and broadcasters to schools and government agencies, we deliver authorized pricing and fast NYC fulfillment.
Shop Sony cameras, lenses, pro video, and audio below. We support B2B, institutional, and government buyers with volume pricing and purchase orders, and we add new Sony gear regularly.
Volume & Government Purchasing
BuyDirect works directly with businesses, institutions, and procurement teams across the private sector, education, healthcare, and government. We accept purchase orders (POs) and offer net terms for qualified institutional and government accounts, tiered volume pricing on multi-unit orders, and tax-exempt ordering for eligible organizations. To get started, request a quote, review our purchase order process, or email our team at info@buydirectny.com.
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Precio original $123.75Precio original $123.75 - Precio original $123.75Precio original $123.75Precio actual $99.00$99.00 - $99.00Precio actual $99.00Sony FE 12-24mm f/4 G Lens with 64GB SD Memory Card, Card Reader & Accessory Bundle
SonySony FE 12-24mm f/4 G Lens with 64GB SD Memory Card, Card Reader & Accessory BundleAuthentic Sony product. Sold as new factory-sealed from auth...
Ver todos los detallesPrecio original $123.75Precio original $123.75 - Precio original $123.75Precio original $123.75Precio actual $99.00$99.00 - $99.00Precio actual $99.00Ahorre 20 % -
Ahorre 20 %
Precio original $123.75Precio original $123.75 - Precio original $123.75Precio original $123.75Precio actual $99.00$99.00 - $99.00Precio actual $99.00Sony FE 12-24mm f/4 G Lens With Flash Kit
SonySony FE 12-24mm f/4 G Lens With Flash KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales te...
Ver todos los detallesPrecio original $123.75Precio original $123.75 - Precio original $123.75Precio original $123.75Precio actual $99.00$99.00 - $99.00Precio actual $99.00Ahorre 20 % -
Ahorre 20 %
Precio original $123.75Precio original $123.75 - Precio original $123.75Precio original $123.75Precio actual $99.00$99.00 - $99.00Precio actual $99.00Sony FE 12-24mm f/4 G Lens Pro Starter Kit
SonySony FE 12-24mm f/4 G Lens Pro Starter KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales t...
Ver todos los detallesPrecio original $123.75Precio original $123.75 - Precio original $123.75Precio original $123.75Precio actual $99.00$99.00 - $99.00Precio actual $99.00Ahorre 20 % -
Ahorre 20 %
Precio original $123.75Precio original $123.75 - Precio original $123.75Precio original $123.75Precio actual $99.00$99.00 - $99.00Precio actual $99.00Sony FE 12-24mm f/4 G Lens Advanced Bundle
SonySony FE 12-24mm f/4 G Lens Advanced BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales t...
Ver todos los detallesPrecio original $123.75Precio original $123.75 - Precio original $123.75Precio original $123.75Precio actual $99.00$99.00 - $99.00Precio actual $99.00Ahorre 20 % -
Ahorre 20 %
Precio original $1,381.71Precio original $1,381.71 - Precio original $1,381.71Precio original $1,381.71Precio actual $1,105.37$1,105.37 - $1,105.37Precio actual $1,105.37Sony FE 12-24mm f/4 G Lens
SonySony FE 12-24mm f/4 G LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for volume /...
Ver todos los detallesPrecio original $1,381.71Precio original $1,381.71 - Precio original $1,381.71Precio original $1,381.71Precio actual $1,105.37$1,105.37 - $1,105.37Precio actual $1,105.37Ahorre 20 % -
Ahorre 20 %
Precio original $3,312.02Precio original $3,312.02 - Precio original $3,312.02Precio original $3,312.02Precio actual $2,649.62$2,649.62 - $2,649.62Precio actual $2,649.62Sony FE 12-24mm f/2.8 GM Lens Basic Bundle
SonySony FE 12-24mm f/2.8 GM Lens Basic BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales t...
Ver todos los detallesPrecio original $3,312.02Precio original $3,312.02 - Precio original $3,312.02Precio original $3,312.02Precio actual $2,649.62$2,649.62 - $2,649.62Precio actual $2,649.62Ahorre 20 % -
Ahorre 20 %
Precio original $1,765.90Precio original $1,765.90 - Precio original $1,765.90Precio original $1,765.90Precio actual $1,412.72$1,412.72 - $1,412.72Precio actual $1,412.72Sony FE 100mm f/2.8 STF GM OSS Full-Frame E-Mount Lens Kit
SonySony FE 100mm f/2.8 STF GM OSS Full-Frame E-Mount Lens KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Con...
Ver todos los detallesPrecio original $1,765.90Precio original $1,765.90 - Precio original $1,765.90Precio original $1,765.90Precio actual $1,412.72$1,412.72 - $1,412.72Precio actual $1,412.72Ahorre 20 % -
Ahorre 20 %
Precio original $1,654.35Precio original $1,654.35 - Precio original $1,654.35Precio original $1,654.35Precio actual $1,323.48$1,323.48 - $1,323.48Precio actual $1,323.48Sony FE 100mm f/2.8 GM OSS Macro Lens – Ultra‑Sharp - Pre Order
SonySony FE 100mm f/2.8 GM OSS Macro Lens – Ultra‑Sharp - Pre OrderAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution...
Ver todos los detallesPrecio original $1,654.35Precio original $1,654.35 - Precio original $1,654.35Precio original $1,654.35Precio actual $1,323.48$1,323.48 - $1,323.48Precio actual $1,323.48Ahorre 20 % -
Ahorre 20 %
Precio original $1,623.75Precio original $1,623.75 - Precio original $1,623.75Precio original $1,623.75Precio actual $1,299.00$1,299.00 - $1,299.00Precio actual $1,299.00Sony FE 100mm f/2.8 Macro GM Lens
SonySony FE 100mm f/2.8 Macro GM LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for v...
Ver todos los detallesPrecio original $1,623.75Precio original $1,623.75 - Precio original $1,623.75Precio original $1,623.75Precio actual $1,299.00$1,299.00 - $1,299.00Precio actual $1,299.00Ahorre 20 % -
Ahorre 20 %
Precio original $3,123.75Precio original $3,123.75 - Precio original $3,123.75Precio original $3,123.75Precio actual $2,499.00$2,499.00 - $2,499.00Precio actual $2,499.00Sony FE 100-400mm f/4.5-5.6 GM OSS Lens with UV Filter Kit
SonySony FE 100-400mm f/4.5-5.6 GM OSS Lens with UV Filter KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Con...
Ver todos los detallesPrecio original $3,123.75Precio original $3,123.75 - Precio original $3,123.75Precio original $3,123.75Precio actual $2,499.00$2,499.00 - $2,499.00Precio actual $2,499.00Ahorre 20 % -
Ahorre 20 %
Precio original $3,373.75Precio original $3,373.75 - Precio original $3,373.75Precio original $3,373.75Precio actual $2,699.00$2,699.00 - $2,699.00Precio actual $2,699.00Sony FE 100-400mm f/4.5-5.6 GM OSS Lens with 1.4x Teleconverter Kit
SonySony FE 100-400mm f/4.5-5.6 GM OSS Lens with 1.4x Teleconverter KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribu...
Ver todos los detallesPrecio original $3,373.75Precio original $3,373.75 - Precio original $3,373.75Precio original $3,373.75Precio actual $2,699.00$2,699.00 - $2,699.00Precio actual $2,699.00Ahorre 20 % -
Ahorre 20 %
Precio original $3,369.46Precio original $3,369.46 - Precio original $3,369.46Precio original $3,369.46Precio actual $2,695.57$2,695.57 - $2,695.57Precio actual $2,695.57Sony FE 100-400mm f/4.5-5.6 GM OSS Lens for Sony E w/Zoom Li-on X R2 Flash Kit
SonySony FE 100-400mm f/4.5-5.6 GM OSS Lens for Sony E w/Zoom Li-on X R2 Flash KitAuthentic Sony product. Sold as new factory-sealed from authorized U....
Ver todos los detallesPrecio original $3,369.46Precio original $3,369.46 - Precio original $3,369.46Precio original $3,369.46Precio actual $2,695.57$2,695.57 - $2,695.57Precio actual $2,695.57Ahorre 20 % -
Ahorre 20 %
Precio original $3,123.75Precio original $3,123.75 - Precio original $3,123.75Precio original $3,123.75Precio actual $2,499.00$2,499.00 - $2,499.00Precio actual $2,499.00Sony FE 100-400mm f/4.5-5.6 GM OSS Lens - Cleaning Kit - USB Card Reader - Memory Card Wallet - 128GB - Lens Cap Keeper - Carrying Case
SonySony FE 100-400mm f/4.5-5.6 GM OSS Lens - Cleaning Kit - USB Card Reader - Memory Card Wallet - 128GB - Lens Cap Keeper - Carrying CaseAuthentic So...
Ver todos los detallesPrecio original $3,123.75Precio original $3,123.75 - Precio original $3,123.75Precio original $3,123.75Precio actual $2,499.00$2,499.00 - $2,499.00Precio actual $2,499.00Ahorre 20 % -
Ahorre 20 %
Precio original $3,373.75Precio original $3,373.75 - Precio original $3,373.75Precio original $3,373.75Precio actual $2,699.00$2,699.00 - $2,699.00Precio actual $2,699.00Sony FE 100-400mm f/4.5-5.6 GM OSS Lens - 3 Lens Kit + Tripod + Backpack - 32GB Accessory Bundle
SonySony FE 100-400mm f/4.5-5.6 GM OSS Lens - 3 Lens Kit + Tripod + Backpack - 32GB Accessory BundleAuthentic Sony product. Sold as new factory-sealed ...
Ver todos los detallesPrecio original $3,373.75Precio original $3,373.75 - Precio original $3,373.75Precio original $3,373.75Precio actual $2,699.00$2,699.00 - $2,699.00Precio actual $2,699.00Ahorre 20 % -
Ahorre 20 %
Precio original $2,498.75Precio original $2,498.75 - Precio original $2,498.75Precio original $2,498.75Precio actual $1,999.00$1,999.00 - $1,999.00Precio actual $1,999.00Sony FE 100-400mm f/4.5-5.6 GM OSS Lens
SonySony FE 100-400mm f/4.5-5.6 GM OSS LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team...
Ver todos los detallesPrecio original $2,498.75Precio original $2,498.75 - Precio original $2,498.75Precio original $2,498.75Precio actual $1,999.00$1,999.00 - $1,999.00Precio actual $1,999.00Ahorre 20 % -
Ahorre 20 %
Precio original $1,498.75Precio original $1,498.75 - Precio original $1,498.75Precio original $1,498.75Precio actual $1,199.00$1,199.00 - $1,199.00Precio actual $1,199.00Sony FDR-AX43A UHD 4K Handycam Camcorder with Spare Battery & Dual Charger Pro Bundle
SonySony FDR-AX43A UHD 4K Handycam Camcorder with Spare Battery & Dual Charger Pro BundleAuthentic Sony product. Sold as new factory-sealed from au...
Ver todos los detallesPrecio original $1,498.75Precio original $1,498.75 - Precio original $1,498.75Precio original $1,498.75Precio actual $1,199.00$1,199.00 - $1,199.00Precio actual $1,199.00Ahorre 20 % -
Ahorre 20 %
Precio original $1,623.75Precio original $1,623.75 - Precio original $1,623.75Precio original $1,623.75Precio actual $1,299.00$1,299.00 - $1,299.00Precio actual $1,299.00Sony FDR-AX43A UHD 4K Handycam Camcorder with 2x 32GB MCs Essential Video Bundle
SonySony FDR-AX43A UHD 4K Handycam Camcorder with 2x 32GB MCs Essential Video BundleAuthentic Sony product. Sold as new factory-sealed from authorized ...
Ver todos los detallesPrecio original $1,623.75Precio original $1,623.75 - Precio original $1,623.75Precio original $1,623.75Precio actual $1,299.00$1,299.00 - $1,299.00Precio actual $1,299.00Ahorre 20 % -
Ahorre 20 %
Precio original $1,487.50Precio original $1,487.50 - Precio original $1,487.50Precio original $1,487.50Precio actual $1,190.00$1,190.00 - $1,190.00Precio actual $1,190.00Sony FDR-AX43A UHD 4K Handycam Camcorder Essential Bundle with Bag, 128GB SD Card, LED Light, Filter Pack and Cleaning Kit Bundle
SonySony FDR-AX43A UHD 4K Handycam Camcorder Essential Bundle with Bag, 128GB SD Card, LED Light, Filter Pack and Cleaning Kit BundleAuthentic Sony pro...
Ver todos los detallesPrecio original $1,487.50Precio original $1,487.50 - Precio original $1,487.50Precio original $1,487.50Precio actual $1,190.00$1,190.00 - $1,190.00Precio actual $1,190.00Ahorre 20 % -
Ahorre 20 %
Precio original $1,061.25Precio original $1,061.25 - Precio original $1,061.25Precio original $1,061.25Precio actual $849.00$849.00 - $849.00Precio actual $849.00Sony FDR-AX43A UHD 4K Handycam Camcorder
SonySony FDR-AX43A UHD 4K Handycam CamcorderAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales tea...
Ver todos los detallesPrecio original $1,061.25Precio original $1,061.25 - Precio original $1,061.25Precio original $1,061.25Precio actual $849.00$849.00 - $849.00Precio actual $849.00Ahorre 20 % -
Ahorre 20 %
Precio original $1,463.27Precio original $1,463.27 - Precio original $1,463.27Precio original $1,463.27Precio actual $1,170.62$1,170.62 - $1,170.62Precio actual $1,170.62Sony FDR-AX43 UHD 4K Handycam Camcorder with Spare Battery & Dual Charger Pro Bundle
SonySony FDR-AX43 UHD 4K Handycam Camcorder with Spare Battery & Dual Charger Pro BundleAuthentic Sony product. Sold as new factory-sealed from aut...
Ver todos los detallesPrecio original $1,463.27Precio original $1,463.27 - Precio original $1,463.27Precio original $1,463.27Precio actual $1,170.62$1,170.62 - $1,170.62Precio actual $1,170.62Ahorre 20 % -
Ahorre 20 %
Precio original $1,248.75Precio original $1,248.75 - Precio original $1,248.75Precio original $1,248.75Precio actual $999.00$999.00 - $999.00Precio actual $999.00Sony FDR-AX43 UHD 4K Handycam Camcorder
SonySony FDR-AX43 UHD 4K Handycam CamcorderAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team...
Ver todos los detallesPrecio original $1,248.75Precio original $1,248.75 - Precio original $1,248.75Precio original $1,248.75Precio actual $999.00$999.00 - $999.00Precio actual $999.00Ahorre 20 % -
Ahorre 20 %
Precio original $3,971.96Precio original $3,971.96 - Precio original $3,971.96Precio original $3,971.96Precio actual $3,177.57$3,177.57 - $3,177.57Precio actual $3,177.57Sony FDR-AX1 Digital 4K Video Camcorder with Basic Accessory Bundle
SonySony FDR-AX1 Digital 4K Video Camcorder with Basic Accessory BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribu...
Ver todos los detallesPrecio original $3,971.96Precio original $3,971.96 - Precio original $3,971.96Precio original $3,971.96Precio actual $3,177.57$3,177.57 - $3,177.57Precio actual $3,177.57Ahorre 20 % -
Ahorre 20 %
Precio original $4,056.08Precio original $4,056.08 - Precio original $4,056.08Precio original $4,056.08Precio actual $3,244.86$3,244.86 - $3,244.86Precio actual $3,244.86Sony FDR-AX1 4K Video Camcorder w/ 64GB XQD G Series & Waterproof Case Bundle
SonySony FDR-AX1 4K Video Camcorder w/ 64GB XQD G Series & Waterproof Case BundleAuthentic Sony product. Sold as new factory-sealed from authorized...
Ver todos los detallesPrecio original $4,056.08Precio original $4,056.08 - Precio original $4,056.08Precio original $4,056.08Precio actual $3,244.86$3,244.86 - $3,244.86Precio actual $3,244.86Ahorre 20 % -
Ahorre 20 %
Precio original $4,072.86Precio original $4,072.86 - Precio original $4,072.86Precio original $4,072.86Precio actual $3,258.29$3,258.29 - $3,258.29Precio actual $3,258.29Sony FDR-AX1 4K Video Camcorder w/ 32GB XQD & Waterproof Case Bundle
SonySony FDR-AX1 4K Video Camcorder w/ 32GB XQD & Waterproof Case BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. dis...
Ver todos los detallesPrecio original $4,072.86Precio original $4,072.86 - Precio original $4,072.86Precio original $4,072.86Precio actual $3,258.29$3,258.29 - $3,258.29Precio actual $3,258.29Ahorre 20 %
