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Fujifilm

BuyDirect & Save carries the full Fujifilm lineup — X-series APS-C and GFX medium-format mirrorless cameras, FUJINON lenses, instax instant cameras, and FinePix compacts. Prized for color science and build quality by professionals, educators, and creators.

Shop Fujifilm cameras, lenses, and accessories below. We support B2B, institutional, and government buyers with volume pricing and purchase orders, and we add new Fujifilm gear regularly.

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  • Image coming soon - FUJIFILM XF 50mm f/2 R WR Black Prime Lens for X-Mount Cameras
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    $534.50
    $534.50 - $534.50
    $534.50
    $427.60
    $427.60 - $427.60
    $427.60

    FUJIFILM XF 50mm f/2 R WR Black Prime Lens for X-Mount Cameras

    FUJIFILM

    FUJIFILM XF 50mm f/2 R WR Black Prime Lens for X-Mount CamerasAuthentic FUJIFILM product. Sold as new factory-sealed from authorized U.S. distribut...

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    $534.50
    $534.50 - $534.50
    $534.50
    $427.60
    $427.60 - $427.60
    $427.60
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  • Image coming soon - FUJIFILM XF 16mm f/1.4 R WR Wide-Angle Prime Lens for X-Mount Cameras
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    $1,258.49
    $1,258.49 - $1,258.49
    $1,258.49
    $1,006.79
    $1,006.79 - $1,006.79
    $1,006.79

    FUJIFILM XF 16mm f/1.4 R WR Wide-Angle Prime Lens for X-Mount Cameras

    FUJIFILM

    FUJIFILM XF 16mm f/1.4 R WR Wide-Angle Prime Lens for X-Mount CamerasAuthentic FUJIFILM product. Sold as new factory-sealed from authorized U.S. di...

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    $1,258.49
    $1,258.49 - $1,258.49
    $1,258.49
    $1,006.79
    $1,006.79 - $1,006.79
    $1,006.79
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  • Image coming soon - FUJIFILM GF 63mm f/2.8 R WR Medium Format GFX Camera Prime Lens
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    $1,822.21
    $1,822.21 - $1,822.21
    $1,822.21
    $1,457.77
    $1,457.77 - $1,457.77
    $1,457.77

    FUJIFILM GF 63mm f/2.8 R WR Medium Format GFX Camera Prime Lens

    FUJIFILM

    FUJIFILM GF 63mm f/2.8 R WR Medium Format GFX Camera Prime LensAuthentic FUJIFILM product. Sold as new factory-sealed from authorized U.S. distribu...

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    $1,822.21
    $1,822.21 - $1,822.21
    $1,822.21
    $1,457.77
    $1,457.77 - $1,457.77
    $1,457.77
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  • Image coming soon - FUJIFILM GF 250mm f/4 R LM OIS WR GFX Medium Format Telephoto Lens
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    $4,108.26
    $4,108.26 - $4,108.26
    $4,108.26
    $3,286.61
    $3,286.61 - $3,286.61
    $3,286.61

    FUJIFILM GF 250mm f/4 R LM OIS WR GFX Medium Format Telephoto Lens

    FUJIFILM

    FUJIFILM GF 250mm f/4 R LM OIS WR GFX Medium Format Telephoto LensAuthentic FUJIFILM product. Sold as new factory-sealed from authorized U.S. distr...

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    $4,108.26
    $4,108.26 - $4,108.26
    $4,108.26
    $3,286.61
    $3,286.61 - $3,286.61
    $3,286.61
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  • Image coming soon - FUJIFILM GF 23mm f/4 R LM WR Ultra-Wide GFX Lens for Landscape Architecture
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    $3,235.81
    $3,235.81 - $3,235.81
    $3,235.81
    $2,588.65
    $2,588.65 - $2,588.65
    $2,588.65

    FUJIFILM GF 23mm f/4 R LM WR Ultra-Wide GFX Lens for Landscape Architecture

    FUJIFILM

    FUJIFILM GF 23mm f/4 R LM WR Ultra-Wide GFX Lens for Landscape ArchitectureAuthentic FUJIFILM product. Sold as new factory-sealed from authorized U...

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    $3,235.81
    $3,235.81 - $3,235.81
    $3,235.81
    $2,588.65
    $2,588.65 - $2,588.65
    $2,588.65
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  • https://www.adorama.com/images/small/IFJ2328B.JPG
    https://www.adorama.com/images/Large/IFJ2328B.JPG
    $399.00 - $399.00
    $399.00
    $399.00 - $399.00
    $399.00

    Fujifilm XF 23mm f/2.8 R WR Lens Black

    Fujifilm

    Designed for Fujifilm X-Mount cameras, the Fujifilm XF 23mm f/2.8 R WR is a compact prime with a 35 mm equivalent field of view, offering a natura...

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    $399.00 - $399.00
    $399.00
    $399.00 - $399.00
    $399.00
  • Save 7% Save %
    $4,499.00
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    $4,499.00
    $4,199.00
    $4,199.00 - $4,199.00
    $4,199.00

    FUJIFILM MKX18-55mm T2.9 Lens (FUJIFILM X)

    Fujifilm

    With the Fujifilm MKX 18-55mm T2.9 Cine Zoom, you’re not just buying a zoom lens—you’re equipping a dependable, cinema‑grade workhorse for your X‑m...

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    $4,499.00
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    $4,499.00
    $4,199.00
    $4,199.00 - $4,199.00
    $4,199.00
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  • https://pisces.bbystatic.com/image2/BestBuy_US/images/products/6307/6307469_rd.jpg
    https://pisces.bbystatic.com/image2/BestBuy_US/images/products/6307/6307469_sd.jpg
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    $2,199.00
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    $2,199.00
    $1,899.99
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    $1,899.99

    Fujifilm X-T3 Mirrorless Camera with XF18-55mm f/2.8-4 Lens – Black

    Fujifilm

    The X‑T3 delivers a 26.1 MP APS‑C sensor with 4K video and a fast, accurate autofocus system. Paired with the versatile XF18‑55 mm f/2.8‑4 R LM OIS...

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    $2,199.00
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    $2,199.00
    $1,899.99
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    $1,899.99
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  • Save 61% Save %
    $1,048.50
    $1,048.50 - $1,048.50
    $1,048.50
    $406.38
    $406.38 - $406.38
    $406.38

    Fujifilm XF 18-55mm f/2.8-4 R LM OIS Zoom Lens (Used, 8/10 Condition)

    Fujifilm

    Versatile Zoom Range: Offers a 27-84mm equivalent focal length, covering everything from wide-angle landscapes to flattering portraits. Superio...

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    $1,048.50
    $1,048.50 - $1,048.50
    $1,048.50
    $406.38
    $406.38 - $406.38
    $406.38
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  • Save 42% Save %
    $898.50
    $898.50 - $898.50
    $898.50
    $519.89
    $519.89 - $519.89
    $519.89

    Fujifilm 35mm f/1.4 XF R Lens (Used, 10/10 Condition)

    Fujifilm

    ULTRA-FAST f/1.4 APERTURE: Perfect for low-light photography, this lens allows you to shoot in dimly lit environments without a flash. The wide a...

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    $898.50
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    $898.50
    $519.89
    $519.89 - $519.89
    $519.89
    Save 42% Save %
  • Save 26% Save %
    $1,154.94
    $1,154.94 - $1,154.94
    $1,154.94
    $849.89
    $849.89 - $849.89
    $849.89

    FUJIFILM XF 90mm f/2 R LM WR Lens (Open Box, Never Used)

    Fujifilm

    The Fujifilm XF90mm f/2 R LM WR delivers ultra‑sharp images with beautiful bokeh, thanks to its 11‑element optical design and rounded 9‑blade diaph...

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    $1,154.94
    $1,154.94 - $1,154.94
    $1,154.94
    $849.89
    $849.89 - $849.89
    $849.89
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    $449.00
    $449.00 - $449.00
    $449.00
    $334.89
    $334.89 - $334.89
    $334.89

    FUJIFILM XF 23mm f/2 R WR Lens (Silver) (Used, 9/10 Condition)

    Fujifilm

    The Fujifilm XF 23mm f/2 R WR is a compact, wide-angle prime lens that has become a favorite for street, travel, and everyday photography. Designed...

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    $449.00
    $449.00 - $449.00
    $449.00
    $334.89
    $334.89 - $334.89
    $334.89
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  • Save 37% Save %
    $1,154.94
    $1,154.94 - $1,154.94
    $1,154.94
    $729.89
    $729.89 - $729.89
    $729.89

    FUJIFILM XF 90mm f/2 R LM WR Lens (Used, 8/10 Condition)

    Fujifilm

    The Fujifilm XF90mm f/2 R LM WR delivers ultra‑sharp images with beautiful bokeh, thanks to its 11‑element optical design and rounded 9‑blade diaph...

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    $1,154.94
    $1,154.94 - $1,154.94
    $1,154.94
    $729.89
    $729.89 - $729.89
    $729.89
    Save 37% Save %
  • https://pisces.bbystatic.com/image2/BestBuy_US/images/products/6525/6525147_sd.jpg
    https://pisces.bbystatic.com/image2/BestBuy_US/images/products/6525/6525147cv2d.jpg
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    $2,999.00
    $2,999.00 - $2,999.00
    $2,999.00
    $2,499.00
    $2,499.00 - $2,499.00
    $2,499.00

    Fujifilm X T5 Mirrorless Camera with XF16-80mm f/4 Lens Bundle – Silver - NEW

    Fujifilm

    The Fujifilm X‑T5 delivers a 40.2‑megapixel APS‑C X‑Trans 5 HR sensor for exceptional detail and dynamic range. It records up‑to‑5K video and inclu...

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    $2,999.00
    $2,999.00 - $2,999.00
    $2,999.00
    $2,499.00
    $2,499.00 - $2,499.00
    $2,499.00
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  • Fujifilm X-T5 Mirrorless Camera, Silver BUwith XF 16-80mm f/4.0 R OIS WR Lens, 128GB SD Card, Backpack, 2X Battery, Dual Charger, 72mm Filter Kit, Screen Protector, and Accessories - NJ Accessory/Buy Direct & Save
    Fujifilm X-T5 Mirrorless Camera, Silver BUwith XF 16-80mm f/4.0 R OIS WR Lens, 128GB SD Card, Backpack, 2X Battery, Dual Charger, 72mm Filter Kit, Screen Protector, and Accessories - NJ Accessory/Buy Direct & Save
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    $3,741.00
    $3,741.00 - $3,741.00
    $3,741.00
    $2,799.00
    $2,799.00 - $2,799.00
    $2,799.00

    Fujifilm X-T5 Mirrorless Camera, Silver /W XF 16-80mm f/4.0 R OIS WR Lens, 128GB SD Card, Backpack, 2X Battery, Dual Charger, 72mm Filter Kit, Screen Protector, and Accessories NEW

    Fujifilm

    40MP APS-C X-Trans CMOS 5 HR BSI Sensor 4K 60p, 6.2K 30p 4:2:2 10-Bit Video 7-Stop In-Body Image Stabilization 425-Point Intelligent Hybrid AF Sys...

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    $3,741.00
    $3,741.00 - $3,741.00
    $3,741.00
    $2,799.00
    $2,799.00 - $2,799.00
    $2,799.00
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  • FUJIFILM X-T5 Mirrorless Camera with 18-55mm Lens - NJ Accessory/Buy Direct & Save
    FUJIFILM X-T5 Mirrorless Camera with 18-55mm Lens - NJ Accessory/Buy Direct & Save
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    $2,799.00
    $2,799.00 - $2,799.00
    $2,799.00
    $2,199.00
    $2,199.00 - $2,199.00
    $2,199.00

    FUJIFILM X-T5 Mirrorless Camera with 18-55mm Lens NEW

    Fujifilm

    40MP APS-C X-Trans CMOS 5 HR BSI Sensor 4K 60p, 6.2K 30p, FHD 240p 10-Bit Video 7-Stop In-Body Image Stabilization 425-Point Intelligent Hybrid AF...

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    $2,799.00
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    $2,799.00
    $2,199.00
    $2,199.00 - $2,199.00
    $2,199.00
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  • Save 26% Save %
    $2,189.00
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    $2,189.00
    $1,612.39
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    $1,612.39

    FUJIFILM X-S20 Mirrorless Camera and Content Creation Kit with Fujifilm Tripod Wireless Shooting Grip + More

    Fujifilm

    The X‑S20 features a 26.1‑megapixel APS‑C X‑Trans CMOS 4 sensor paired with the X‑Processor 5 for rapid image and video processing. Five‑axis in‑bo...

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    $2,189.00
    $2,189.00 - $2,189.00
    $2,189.00
    $1,612.39
    $1,612.39 - $1,612.39
    $1,612.39
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  • Fujifilm XF 35mm f/1.4 R Prime Lens for X‑Mount
    Fujifilm XF 35mm f/1.4 R Prime Lens for X‑Mount
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    $799.00
    $799.00 - $799.00
    $799.00
    $649.00
    $649.00 - $649.00
    $649.00

    Fujifilm XF 35mm f/1.4 R Prime Lens for X‑Mount

    Fujifilm

    The Fujifilm XF 35mm f/1.4 R is a compact prime lens offering a fast maximum aperture for exceptional low‑light performance and shallow depth of fi...

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    $799.00
    $799.00 - $799.00
    $799.00
    $649.00
    $649.00 - $649.00
    $649.00
    Save 19% Save %
  • Save 15% Save %
    $5,899.00
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    $5,899.00
    $4,990.89
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    $4,990.89

    FUJIFILM GFX 100S II Medium Format Mirrorless Camera

    Fujifilm

    The GFX 100S II delivers unprecedented 102‑megapixel resolution in a compact medium‑format body. It features a 5‑axis sensor‑shift stabilization sy...

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    $5,899.00
    $5,899.00 - $5,899.00
    $5,899.00
    $4,990.89
    $4,990.89 - $4,990.89
    $4,990.89
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  • Fujifilm X-H1 Mirrorless Camera Body with Dual 64GB Memory
    Fujifilm X-H1 Mirrorless Camera Body with Dual 64GB Memory
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    $2,299.00
    $2,299.00 - $2,299.00
    $2,299.00
    $1,933.98
    $1,933.98 - $1,933.98
    $1,933.98

    Fujifilm X-H1 Mirrorless Camera Body with Dual 64GB Memory

    Fujifilm

    The Fujifilm X-H1 delivers professional-grade imaging with a 24.3‑megapixel X‑Trans sensor and robust 5‑axis in‑body image stabilization. Its high‑...

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    $2,299.00
    $2,299.00 - $2,299.00
    $2,299.00
    $1,933.98
    $1,933.98 - $1,933.98
    $1,933.98
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  • Fujifilm X-H1 Mirrorless Camera Kit with Ninja V Tripod
    Fujifilm X-H1 Mirrorless Camera Kit with Ninja V Tripod
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    $2,699.00
    $2,699.00 - $2,699.00
    $2,699.00
    $2,207.87
    $2,207.87 - $2,207.87
    $2,207.87

    FUJIFILM X-H1 Mirrorless Digital Camera with Ninja V Kit

    Fujifilm

    The Fujifilm X-H1 delivers 24.3MP resolution and a robust build for professional imaging. Its integrated Bluetooth and USB/HDMI connectivity stream...

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    $2,699.00
    $2,699.00 - $2,699.00
    $2,699.00
    $2,207.87
    $2,207.87 - $2,207.87
    $2,207.87
    Save 18% Save %
  • Fujifilm GF 100-200mm f/5.6 R LM OIS WR Telephoto Zoom Lens
    Fujifilm GF 100-200mm f/5.6 R LM OIS WR Telephoto Zoom Lens
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    $2,299.95
    $2,299.95 - $2,299.95
    $2,299.95
    $1,987.83
    $1,987.83 - $1,987.83
    $1,987.83

    Fujifilm GF 100-200mm f/5.6 R LM OIS WR Telephoto Zoom Lens

    Fujifilm

    This FUJINON GF 100-200mm f/5.6 R LM OIS WR lens offers exceptional image quality for GFX medium format cameras, ideal for diverse photographic app...

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    $2,299.95
    $2,299.95 - $2,299.95
    $2,299.95
    $1,987.83
    $1,987.83 - $1,987.83
    $1,987.83
    Save 14% Save %
  • Save 14% Save %
    $3,799.95
    $3,799.95 - $3,799.95
    $3,799.95
    $3,286.61
    $3,286.61 - $3,286.61
    $3,286.61

    FUJIFILM GF 250mm f/4 R LM OIS WR GFX Medium Format Telephoto Lens

    FUJIFILM

    The FUJIFILM GF 250mm f/4 R LM OIS WR lens is a sophisticated medium telephoto prime designed for the G-mount GFX camera system, offering a 197.5mm...

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    $3,799.95
    $3,799.95 - $3,799.95
    $3,799.95
    $3,286.61
    $3,286.61 - $3,286.61
    $3,286.61
    Save 14% Save %
  • FUJIFILM GF 23mm f/4 R LM WR Ultra-Wide GFX Lens for Landscape Architecture
    FUJIFILM GF 23mm f/4 R LM WR Ultra-Wide GFX Lens for Landscape Architecture
    Save 14% Save %
    $2,999.95
    $2,999.95 - $2,999.95
    $2,999.95
    $2,588.65
    $2,588.65 - $2,588.65
    $2,588.65

    FUJIFILM GF 23mm f/4 R LM WR Ultra-Wide GFX Lens for Landscape Architecture

    FUJIFILM

    The FUJIFILM GF 23mm f/4 R LM WR Lens is an ultra-wide 18mm-equivalent prime, meticulously designed for the G-mount GFX camera system. Its advanced...

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    $2,999.95
    $2,999.95 - $2,999.95
    $2,999.95
    $2,588.65
    $2,588.65 - $2,588.65
    $2,588.65
    Save 14% Save %
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