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Sony

BuyDirect & Save carries the full Sony lineup — Alpha mirrorless cameras, E- and FE-mount lenses, Cinema Line and XDCAM professional video, Handycam camcorders, and professional audio. From production houses and broadcasters to schools and government agencies, we deliver authorized pricing and fast NYC fulfillment.

Shop Sony cameras, lenses, pro video, and audio below. We support B2B, institutional, and government buyers with volume pricing and purchase orders, and we add new Sony gear regularly.

Volume & Government Purchasing

BuyDirect works directly with businesses, institutions, and procurement teams across the private sector, education, healthcare, and government. We accept purchase orders (POs) and offer net terms for qualified institutional and government accounts, tiered volume pricing on multi-unit orders, and tax-exempt ordering for eligible organizations. To get started, request a quote, review our purchase order process, or email our team at info@buydirectny.com.

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  • Image coming soon - Sony FE 70-200mm F2.8 GM OSS II G Master Telephoto Zoom Lens Bundle with 64GB SDXC Card, H
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    $3,498.75
    $3,498.75 - $3,498.75
    $3,498.75
    $2,799.00
    $2,799.00 - $2,799.00
    $2,799.00

    Sony FE 70-200mm F2.8 GM OSS II G Master Telephoto Zoom Lens Bundle with 64GB SDXC Card, Handy Case, Filter Kit, 77mm Protection Filter, Lens Pen + More

    Sony

    Sony FE 70-200mm F2.8 GM OSS II G Master Telephoto Zoom Lens Bundle with 64GB SDXC Card, Handy Case, Filter Kit, 77mm Protection Filter, Lens Pen +...

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    $3,498.75
    $3,498.75 - $3,498.75
    $3,498.75
    $2,799.00
    $2,799.00 - $2,799.00
    $2,799.00
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  • Image coming soon - Sony FE 50mm f/2.8 Macro Lens
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    $544.94
    $544.94 - $544.94
    $544.94
    $435.95
    $435.95 - $435.95
    $435.95

    Sony FE 50mm f/2.8 Macro Lens

    Sony

    Sony FE 50mm f/2.8 Macro LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for volum...

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    $544.94
    $544.94 - $544.94
    $544.94
    $435.95
    $435.95 - $435.95
    $435.95
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  • Image coming soon - Sony FE 50mm f/2.5 Ultra-Compact G Lens with Tripod Kit
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    $553.36
    $553.36 - $553.36
    $553.36
    $442.69
    $442.69 - $442.69
    $442.69

    Sony FE 50mm f/2.5 Ultra-Compact G Lens with Tripod Kit

    Sony

    Sony FE 50mm f/2.5 Ultra-Compact G Lens with Tripod KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contac...

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    $553.36
    $553.36 - $553.36
    $553.36
    $442.69
    $442.69 - $442.69
    $442.69
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  • Image coming soon - Sony FE 50mm f/2.5 Ultra-Compact G Lens with Flash Kit
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    $527.27
    $527.27 - $527.27
    $527.27
    $421.82
    $421.82 - $421.82
    $421.82

    Sony FE 50mm f/2.5 Ultra-Compact G Lens with Flash Kit

    Sony

    Sony FE 50mm f/2.5 Ultra-Compact G Lens with Flash KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact...

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    $527.27
    $527.27 - $527.27
    $527.27
    $421.82
    $421.82 - $421.82
    $421.82
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  • Image coming soon - Sony FE 50mm f/1.8 Lens w/ 32GB Memory and Lens Bundle
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    $249.74
    $249.74 - $249.74
    $249.74
    $199.79
    $199.79 - $199.79
    $199.79

    Sony FE 50mm f/1.8 Lens w/ 32GB Memory and Lens Bundle

    Sony

    Sony FE 50mm f/1.8 Lens w/ 32GB Memory and Lens BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact...

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    $249.74
    $249.74 - $249.74
    $249.74
    $199.79
    $199.79 - $199.79
    $199.79
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  • Image coming soon - Sony FE 50mm f/1.2 GM Lens Starter Bundle
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    $2,232.82
    $2,232.82 - $2,232.82
    $2,232.82
    $1,786.26
    $1,786.26 - $1,786.26
    $1,786.26

    Sony FE 50mm f/1.2 GM Lens Starter Bundle

    Sony

    Sony FE 50mm f/1.2 GM Lens Starter BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales te...

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    $2,232.82
    $2,232.82 - $2,232.82
    $2,232.82
    $1,786.26
    $1,786.26 - $1,786.26
    $1,786.26
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  • Image coming soon - Sony FE 50mm f/1.2 GM Lens
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    $2,178.85
    $2,178.85 - $2,178.85
    $2,178.85
    $1,743.08
    $1,743.08 - $1,743.08
    $1,743.08

    Sony FE 50mm f/1.2 GM Lens

    Sony

    Sony FE 50mm f/1.2 GM LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for volume /...

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    $2,178.85
    $2,178.85 - $2,178.85
    $2,178.85
    $1,743.08
    $1,743.08 - $1,743.08
    $1,743.08
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  • Image coming soon - Sony FE 50mm f/1.2 G Master Lens, Bundle with Carbon Fiber Tripod, 72mm Filter Kit, Cleani
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    $1,797.17
    $1,797.17 - $1,797.17
    $1,797.17
    $1,437.74
    $1,437.74 - $1,437.74
    $1,437.74

    Sony FE 50mm f/1.2 G Master Lens, Bundle with Carbon Fiber Tripod, 72mm Filter Kit, Cleaning Kit

    Sony

    Sony FE 50mm f/1.2 G Master Lens, Bundle with Carbon Fiber Tripod, 72mm Filter Kit, Cleaning KitAuthentic Sony product. Sold as new factory-sealed ...

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    $1,797.17
    $1,797.17 - $1,797.17
    $1,797.17
    $1,437.74
    $1,437.74 - $1,437.74
    $1,437.74
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  • Image coming soon - Sony FE 50mm f/1.2 G Master Lens with Flash Kit
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    $1,763.52
    $1,763.52 - $1,763.52
    $1,763.52
    $1,410.82
    $1,410.82 - $1,410.82
    $1,410.82

    Sony FE 50mm f/1.2 G Master Lens with Flash Kit

    Sony

    Sony FE 50mm f/1.2 G Master Lens with Flash KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sa...

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    $1,763.52
    $1,763.52 - $1,763.52
    $1,763.52
    $1,410.82
    $1,410.82 - $1,410.82
    $1,410.82
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  • Image coming soon - Sony FE 50mm F1.2 GM Full Frame Large Aperture G Master Lens SEL50F12GM for E-Mount Mirror
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    $2,856.58
    $2,856.58 - $2,856.58
    $2,856.58
    $2,285.26
    $2,285.26 - $2,285.26
    $2,285.26

    Sony FE 50mm F1.2 GM Full Frame Large Aperture G Master Lens SEL50F12GM for E-Mount Mirrorless Cameras Bundle with Deco Gear Backpack Case + 72mm UV/Polarizer/FLD Filter Kit + Monopod and Accessories

    Sony

    Sony FE 50mm F1.2 GM Full Frame Large Aperture G Master Lens SEL50F12GM for E-Mount Mirrorless Cameras Bundle with Deco Gear Backpack Case + 72mm U...

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    $2,856.58
    $2,856.58 - $2,856.58
    $2,856.58
    $2,285.26
    $2,285.26 - $2,285.26
    $2,285.26
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  • Image coming soon - Sony FE 50mm F1.2 GM (SEL50F12GM) Full-Frame Lens Bundle with 3PC Filter Kit (W/UV, CPL, F
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    $2,856.58
    $2,856.58 - $2,856.58
    $2,856.58
    $2,285.26
    $2,285.26 - $2,285.26
    $2,285.26

    Sony FE 50mm F1.2 GM (SEL50F12GM) Full-Frame Lens Bundle with 3PC Filter Kit (W/UV, CPL, FLD), Gadget Bag, Starter Kit, Dust Blower, Card Reader, Microfiber Cloth | Sony 50mm Lens

    Sony

    Sony FE 50mm F1.2 GM (SEL50F12GM) Full-Frame Lens Bundle with 3PC Filter Kit (W/UV, CPL, FLD), Gadget Bag, Starter Kit, Dust Blower, Card Reader, M...

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    $2,856.58
    $2,856.58 - $2,856.58
    $2,856.58
    $2,285.26
    $2,285.26 - $2,285.26
    $2,285.26
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  • Image coming soon - Sony FE 50mm F/2.8 Macro Lens for E-Mount Cameras - Bundle With 55mm Filter Kit, Cleaning
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    $459.98
    $459.98 - $459.98
    $459.98
    $367.98
    $367.98 - $367.98
    $367.98

    Sony FE 50mm F/2.8 Macro Lens for E-Mount Cameras - Bundle With 55mm Filter Kit, Cleaning Kit, Capleash II

    Sony

    Sony FE 50mm F/2.8 Macro Lens for E-Mount Cameras - Bundle With 55mm Filter Kit, Cleaning Kit, Capleash IIAuthentic Sony product. Sold as new facto...

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    $459.98
    $459.98 - $459.98
    $459.98
    $367.98
    $367.98 - $367.98
    $367.98
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  • Image coming soon - Sony FE 50mm F/2.8 Macro E-Mount Lens with Essential Accessories Kit
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    $474.30
    $474.30 - $474.30
    $474.30
    $379.44
    $379.44 - $379.44
    $379.44

    Sony FE 50mm F/2.8 Macro E-Mount Lens with Essential Accessories Kit

    Sony

    Sony FE 50mm F/2.8 Macro E-Mount Lens with Essential Accessories KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distrib...

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    $474.30
    $474.30 - $474.30
    $474.30
    $379.44
    $379.44 - $379.44
    $379.44
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  • Image coming soon - Sony FE 40mm f/2.5 G Lens
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    $747.50
    $747.50 - $747.50
    $747.50
    $598.00
    $598.00 - $598.00
    $598.00

    Sony FE 40mm f/2.5 G Lens

    Sony

    Sony FE 40mm f/2.5 G LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for volume / ...

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    $747.50
    $747.50 - $747.50
    $747.50
    $598.00
    $598.00 - $598.00
    $598.00
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  • Image coming soon - Sony FE 35mm f/1.8 Lens
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    $628.18
    $628.18 - $628.18
    $628.18
    $502.54
    $502.54 - $502.54
    $502.54

    Sony FE 35mm f/1.8 Lens

    Sony

    Sony FE 35mm f/1.8 LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for volume / B2...

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    $628.18
    $628.18 - $628.18
    $628.18
    $502.54
    $502.54 - $502.54
    $502.54
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  • Image coming soon - Sony FE 35mm f/1.4 GM Lens Ultra Accessory Bundle
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    $1,442.41
    $1,442.41 - $1,442.41
    $1,442.41
    $1,153.93
    $1,153.93 - $1,153.93
    $1,153.93

    Sony FE 35mm f/1.4 GM Lens Ultra Accessory Bundle

    Sony

    Sony FE 35mm f/1.4 GM Lens Ultra Accessory BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our ...

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    $1,442.41
    $1,442.41 - $1,442.41
    $1,442.41
    $1,153.93
    $1,153.93 - $1,153.93
    $1,153.93
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  • Image coming soon - Sony FE 35mm f/1.4 GM Lens Professional Accessory Bundle
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    $1,272.51
    $1,272.51 - $1,272.51
    $1,272.51
    $1,018.01
    $1,018.01 - $1,018.01
    $1,018.01

    Sony FE 35mm f/1.4 GM Lens Professional Accessory Bundle

    Sony

    Sony FE 35mm f/1.4 GM Lens Professional Accessory BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Conta...

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    $1,272.51
    $1,272.51 - $1,272.51
    $1,272.51
    $1,018.01
    $1,018.01 - $1,018.01
    $1,018.01
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  • Image coming soon - Sony FE 35mm f/1.4 GM Lens Professional - Backpack - Polarized Filter Kit & Accessory
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    $1,357.49
    $1,357.49 - $1,357.49
    $1,357.49
    $1,085.99
    $1,085.99 - $1,085.99
    $1,085.99

    Sony FE 35mm f/1.4 GM Lens Professional - Backpack - Polarized Filter Kit & Accessory Bundle

    Sony

    Sony FE 35mm f/1.4 GM Lens Professional - Backpack - Polarized Filter Kit & Accessory BundleAuthentic Sony product. Sold as new factory-sealed ...

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    $1,357.49
    $1,357.49 - $1,357.49
    $1,357.49
    $1,085.99
    $1,085.99 - $1,085.99
    $1,085.99
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  • Image coming soon - Sony FE 35mm f/1.4 GM Lens Accessory Starter Kit Bundle
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    $1,272.51
    $1,272.51 - $1,272.51
    $1,272.51
    $1,018.01
    $1,018.01 - $1,018.01
    $1,018.01

    Sony FE 35mm f/1.4 GM Lens Accessory Starter Kit Bundle

    Sony

    Sony FE 35mm f/1.4 GM Lens Accessory Starter Kit BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contac...

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    $1,272.51
    $1,272.51 - $1,272.51
    $1,272.51
    $1,018.01
    $1,018.01 - $1,018.01
    $1,018.01
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  • Image coming soon - Sony FE 35mm f/1.4 GM Lens - Polarizing Filter - Rear Lens Cap - Shutter Hugger - Cap Keep
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    $1,272.51
    $1,272.51 - $1,272.51
    $1,272.51
    $1,018.01
    $1,018.01 - $1,018.01
    $1,018.01

    Sony FE 35mm f/1.4 GM Lens - Polarizing Filter - Rear Lens Cap - Shutter Hugger - Cap Keeper - Filter Kit - Cleaning Kit - Professional Bundle

    Sony

    Sony FE 35mm f/1.4 GM Lens - Polarizing Filter - Rear Lens Cap - Shutter Hugger - Cap Keeper - Filter Kit - Cleaning Kit - Professional BundleAuthe...

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    $1,272.51
    $1,272.51 - $1,272.51
    $1,272.51
    $1,018.01
    $1,018.01 - $1,018.01
    $1,018.01
    Save 20% Save %
  • Image coming soon - Sony FE 35mm f/1.4 GM Lens - Flash -32GB SD Memory Card & Filter Kit Bundle
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    $1,272.51
    $1,272.51 - $1,272.51
    $1,272.51
    $1,018.01
    $1,018.01 - $1,018.01
    $1,018.01

    Sony FE 35mm f/1.4 GM Lens - Flash -32GB SD Memory Card & Filter Kit Bundle

    Sony

    Sony FE 35mm f/1.4 GM Lens - Flash -32GB SD Memory Card & Filter Kit BundleAuthentic Sony product. Sold as new factory-sealed from authorized U...

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    $1,272.51
    $1,272.51 - $1,272.51
    $1,272.51
    $1,018.01
    $1,018.01 - $1,018.01
    $1,018.01
    Save 20% Save %
  • Image coming soon - Sony FE 35mm f/1.4 GM Lens - 64GB SD Card - Backpack & Accessory Kit Bundle
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    $1,272.51
    $1,272.51 - $1,272.51
    $1,272.51
    $1,018.01
    $1,018.01 - $1,018.01
    $1,018.01

    Sony FE 35mm f/1.4 GM Lens - 64GB SD Card - Backpack & Accessory Kit Bundle

    Sony

    Sony FE 35mm f/1.4 GM Lens - 64GB SD Card - Backpack & Accessory Kit BundleAuthentic Sony product. Sold as new factory-sealed from authorized U...

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    $1,272.51
    $1,272.51 - $1,272.51
    $1,272.51
    $1,018.01
    $1,018.01 - $1,018.01
    $1,018.01
    Save 20% Save %
  • Image coming soon - Sony FE 35mm f/1.4 GM Lens & 64GB SD Memory Card
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    $1,188.41
    $1,188.41 - $1,188.41
    $1,188.41
    $950.73
    $950.73 - $950.73
    $950.73

    Sony FE 35mm f/1.4 GM Lens & 64GB SD Memory Card

    Sony

    Sony FE 35mm f/1.4 GM Lens & 64GB SD Memory CardAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact o...

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    $1,188.41
    $1,188.41 - $1,188.41
    $1,188.41
    $950.73
    $950.73 - $950.73
    $950.73
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  • Image coming soon - Sony FE 300mm f/2.8 GM OSS Lens (Sony E)
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    $6,873.75
    $6,873.75 - $6,873.75
    $6,873.75
    $5,499.00
    $5,499.00 - $5,499.00
    $5,499.00

    Sony FE 300mm f/2.8 GM OSS Lens (Sony E)

    Sony

    Sony FE 300mm f/2.8 GM OSS Lens (Sony E)Authentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales tea...

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    $6,873.75
    $6,873.75 - $6,873.75
    $6,873.75
    $5,499.00
    $5,499.00 - $5,499.00
    $5,499.00
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