Sony
BuyDirect & Save carries the full Sony lineup — Alpha mirrorless cameras, E- and FE-mount lenses, Cinema Line and XDCAM professional video, Handycam camcorders, and professional audio. From production houses and broadcasters to schools and government agencies, we deliver authorized pricing and fast NYC fulfillment.
Shop Sony cameras, lenses, pro video, and audio below. We support B2B, institutional, and government buyers with volume pricing and purchase orders, and we add new Sony gear regularly.
Volume & Government Purchasing
BuyDirect works directly with businesses, institutions, and procurement teams across the private sector, education, healthcare, and government. We accept purchase orders (POs) and offer net terms for qualified institutional and government accounts, tiered volume pricing on multi-unit orders, and tax-exempt ordering for eligible organizations. To get started, request a quote, review our purchase order process, or email our team at info@buydirectny.com.
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Original price $2,856.58Original price $2,856.58 - Original price $2,856.58Original price $2,856.58Current price $2,285.26$2,285.26 - $2,285.26Current price $2,285.26Sony FE 50mm F1.2 GM (SEL50F12GM) Full-Frame Lens Bundle with 3PC Filter Kit (W/UV, CPL, FLD), Gadget Bag, Starter Kit, Dust Blower, Card Reader, Microfiber Cloth | Sony 50mm Lens
SonySony FE 50mm F1.2 GM (SEL50F12GM) Full-Frame Lens Bundle with 3PC Filter Kit (W/UV, CPL, FLD), Gadget Bag, Starter Kit, Dust Blower, Card Reader, M...
View full detailsOriginal price $2,856.58Original price $2,856.58 - Original price $2,856.58Original price $2,856.58Current price $2,285.26$2,285.26 - $2,285.26Current price $2,285.26Save 20% -
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Original price $459.98Original price $459.98 - Original price $459.98Original price $459.98Current price $367.98$367.98 - $367.98Current price $367.98Sony FE 50mm F/2.8 Macro Lens for E-Mount Cameras - Bundle With 55mm Filter Kit, Cleaning Kit, Capleash II
SonySony FE 50mm F/2.8 Macro Lens for E-Mount Cameras - Bundle With 55mm Filter Kit, Cleaning Kit, Capleash IIAuthentic Sony product. Sold as new facto...
View full detailsOriginal price $459.98Original price $459.98 - Original price $459.98Original price $459.98Current price $367.98$367.98 - $367.98Current price $367.98Save 20% -
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Original price $474.30Original price $474.30 - Original price $474.30Original price $474.30Current price $379.44$379.44 - $379.44Current price $379.44Sony FE 50mm F/2.8 Macro E-Mount Lens with Essential Accessories Kit
SonySony FE 50mm F/2.8 Macro E-Mount Lens with Essential Accessories KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distrib...
View full detailsOriginal price $474.30Original price $474.30 - Original price $474.30Original price $474.30Current price $379.44$379.44 - $379.44Current price $379.44Save 20% -
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Original price $747.50Original price $747.50 - Original price $747.50Original price $747.50Current price $598.00$598.00 - $598.00Current price $598.00Sony FE 40mm f/2.5 G Lens
SonySony FE 40mm f/2.5 G LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for volume / ...
View full detailsOriginal price $747.50Original price $747.50 - Original price $747.50Original price $747.50Current price $598.00$598.00 - $598.00Current price $598.00Save 20% -
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Original price $628.18Original price $628.18 - Original price $628.18Original price $628.18Current price $502.54$502.54 - $502.54Current price $502.54Sony FE 35mm f/1.8 Lens
SonySony FE 35mm f/1.8 LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for volume / B2...
View full detailsOriginal price $628.18Original price $628.18 - Original price $628.18Original price $628.18Current price $502.54$502.54 - $502.54Current price $502.54Save 20% -
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Original price $1,442.41Original price $1,442.41 - Original price $1,442.41Original price $1,442.41Current price $1,153.93$1,153.93 - $1,153.93Current price $1,153.93Sony FE 35mm f/1.4 GM Lens Ultra Accessory Bundle
SonySony FE 35mm f/1.4 GM Lens Ultra Accessory BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our ...
View full detailsOriginal price $1,442.41Original price $1,442.41 - Original price $1,442.41Original price $1,442.41Current price $1,153.93$1,153.93 - $1,153.93Current price $1,153.93Save 20% -
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Original price $1,272.51Original price $1,272.51 - Original price $1,272.51Original price $1,272.51Current price $1,018.01$1,018.01 - $1,018.01Current price $1,018.01Sony FE 35mm f/1.4 GM Lens Professional Accessory Bundle
SonySony FE 35mm f/1.4 GM Lens Professional Accessory BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Conta...
View full detailsOriginal price $1,272.51Original price $1,272.51 - Original price $1,272.51Original price $1,272.51Current price $1,018.01$1,018.01 - $1,018.01Current price $1,018.01Save 20% -
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Original price $1,357.49Original price $1,357.49 - Original price $1,357.49Original price $1,357.49Current price $1,085.99$1,085.99 - $1,085.99Current price $1,085.99Sony FE 35mm f/1.4 GM Lens Professional - Backpack - Polarized Filter Kit & Accessory Bundle
SonySony FE 35mm f/1.4 GM Lens Professional - Backpack - Polarized Filter Kit & Accessory BundleAuthentic Sony product. Sold as new factory-sealed ...
View full detailsOriginal price $1,357.49Original price $1,357.49 - Original price $1,357.49Original price $1,357.49Current price $1,085.99$1,085.99 - $1,085.99Current price $1,085.99Save 20% -
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Original price $1,272.51Original price $1,272.51 - Original price $1,272.51Original price $1,272.51Current price $1,018.01$1,018.01 - $1,018.01Current price $1,018.01Sony FE 35mm f/1.4 GM Lens Accessory Starter Kit Bundle
SonySony FE 35mm f/1.4 GM Lens Accessory Starter Kit BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contac...
View full detailsOriginal price $1,272.51Original price $1,272.51 - Original price $1,272.51Original price $1,272.51Current price $1,018.01$1,018.01 - $1,018.01Current price $1,018.01Save 20% -
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Original price $1,272.51Original price $1,272.51 - Original price $1,272.51Original price $1,272.51Current price $1,018.01$1,018.01 - $1,018.01Current price $1,018.01Sony FE 35mm f/1.4 GM Lens - Polarizing Filter - Rear Lens Cap - Shutter Hugger - Cap Keeper - Filter Kit - Cleaning Kit - Professional Bundle
SonySony FE 35mm f/1.4 GM Lens - Polarizing Filter - Rear Lens Cap - Shutter Hugger - Cap Keeper - Filter Kit - Cleaning Kit - Professional BundleAuthe...
View full detailsOriginal price $1,272.51Original price $1,272.51 - Original price $1,272.51Original price $1,272.51Current price $1,018.01$1,018.01 - $1,018.01Current price $1,018.01Save 20% -
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Original price $1,272.51Original price $1,272.51 - Original price $1,272.51Original price $1,272.51Current price $1,018.01$1,018.01 - $1,018.01Current price $1,018.01Sony FE 35mm f/1.4 GM Lens - Flash -32GB SD Memory Card & Filter Kit Bundle
SonySony FE 35mm f/1.4 GM Lens - Flash -32GB SD Memory Card & Filter Kit BundleAuthentic Sony product. Sold as new factory-sealed from authorized U...
View full detailsOriginal price $1,272.51Original price $1,272.51 - Original price $1,272.51Original price $1,272.51Current price $1,018.01$1,018.01 - $1,018.01Current price $1,018.01Save 20% -
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Original price $1,272.51Original price $1,272.51 - Original price $1,272.51Original price $1,272.51Current price $1,018.01$1,018.01 - $1,018.01Current price $1,018.01Sony FE 35mm f/1.4 GM Lens - 64GB SD Card - Backpack & Accessory Kit Bundle
SonySony FE 35mm f/1.4 GM Lens - 64GB SD Card - Backpack & Accessory Kit BundleAuthentic Sony product. Sold as new factory-sealed from authorized U...
View full detailsOriginal price $1,272.51Original price $1,272.51 - Original price $1,272.51Original price $1,272.51Current price $1,018.01$1,018.01 - $1,018.01Current price $1,018.01Save 20% -
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Original price $1,188.41Original price $1,188.41 - Original price $1,188.41Original price $1,188.41Current price $950.73$950.73 - $950.73Current price $950.73Sony FE 35mm f/1.4 GM Lens & 64GB SD Memory Card
SonySony FE 35mm f/1.4 GM Lens & 64GB SD Memory CardAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact o...
View full detailsOriginal price $1,188.41Original price $1,188.41 - Original price $1,188.41Original price $1,188.41Current price $950.73$950.73 - $950.73Current price $950.73Save 20% -
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Original price $6,873.75Original price $6,873.75 - Original price $6,873.75Original price $6,873.75Current price $5,499.00$5,499.00 - $5,499.00Current price $5,499.00Sony FE 300mm f/2.8 GM OSS Lens (Sony E)
SonySony FE 300mm f/2.8 GM OSS Lens (Sony E) Authentic Sony product. Sold from authorized U.S. distribution. Contact our sales team for volume / B2B / ...
View full detailsOriginal price $6,873.75Original price $6,873.75 - Original price $6,873.75Original price $6,873.75Current price $5,499.00$5,499.00 - $5,499.00Current price $5,499.00Save 20% -
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Original price $418.80Original price $418.80 - Original price $418.80Original price $418.80Current price $335.04$335.04 - $335.04Current price $335.04Sony FE 28mm f/2 Lens
SonySony FE 28mm f/2 LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for volume / B2B ...
View full detailsOriginal price $418.80Original price $418.80 - Original price $418.80Original price $418.80Current price $335.04$335.04 - $335.04Current price $335.04Save 20% -
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Original price $292.66Original price $292.66 - Original price $292.66Original price $292.66Current price $234.13$234.13 - $234.13Current price $234.13Sony FE 28-60mm f/4-5.6 Lens Starter Kit
SonySony FE 28-60mm f/4-5.6 Lens Starter KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales tea...
View full detailsOriginal price $292.66Original price $292.66 - Original price $292.66Original price $292.66Current price $234.13$234.13 - $234.13Current price $234.13Save 20% -
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Original price $309.46Original price $309.46 - Original price $309.46Original price $309.46Current price $247.57$247.57 - $247.57Current price $247.57Sony FE 28-60mm f/4-5.6 Lens Professional Kit
SonySony FE 28-60mm f/4-5.6 Lens Professional KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sale...
View full detailsOriginal price $309.46Original price $309.46 - Original price $309.46Original price $309.46Current price $247.57$247.57 - $247.57Current price $247.57Save 20% -
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Original price $351.53Original price $351.53 - Original price $351.53Original price $351.53Current price $281.22$281.22 - $281.22Current price $281.22Sony FE 28-60mm f/4-5.6 Lens Professional Bundle
SonySony FE 28-60mm f/4-5.6 Lens Professional BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our s...
View full detailsOriginal price $351.53Original price $351.53 - Original price $351.53Original price $351.53Current price $281.22$281.22 - $281.22Current price $281.22Save 20% -
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Original price $393.56Original price $393.56 - Original price $393.56Original price $393.56Current price $314.85$314.85 - $314.85Current price $314.85Sony FE 28-60mm f/4-5.6 Lens Bundle Supreme
SonySony FE 28-60mm f/4-5.6 Lens Bundle SupremeAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales ...
View full detailsOriginal price $393.56Original price $393.56 - Original price $393.56Original price $393.56Current price $314.85$314.85 - $314.85Current price $314.85Save 20% -
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Original price $616.96Original price $616.96 - Original price $616.96Original price $616.96Current price $493.57$493.57 - $493.57Current price $493.57Sony FE 24mm f/2.8 G Lens
SonySony FE 24mm f/2.8 G LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for volume / ...
View full detailsOriginal price $616.96Original price $616.96 - Original price $616.96Original price $616.96Current price $493.57$493.57 - $493.57Current price $493.57Save 20% -
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Original price $1,545.03Original price $1,545.03 - Original price $1,545.03Original price $1,545.03Current price $1,236.02$1,236.02 - $1,236.02Current price $1,236.02Sony FE 24mm f/1.4 GM Lens with Photography Backpack, Filter Kit & SD Card
SonySony FE 24mm f/1.4 GM Lens with Photography Backpack, Filter Kit & SD CardAuthentic Sony product. Sold as new factory-sealed from authorized U....
View full detailsOriginal price $1,545.03Original price $1,545.03 - Original price $1,545.03Original price $1,545.03Current price $1,236.02$1,236.02 - $1,236.02Current price $1,236.02Save 20% -
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Original price $1,594.71Original price $1,594.71 - Original price $1,594.71Original price $1,594.71Current price $1,275.77$1,275.77 - $1,275.77Current price $1,275.77Sony FE 24mm f/1.4 GM Lens with NP-FZ100 Battery + 128GB SD Card + Card Reader + SD Case + Cleaning Kit + Lens Pouch + Filter Kit
SonySony FE 24mm f/1.4 GM Lens with NP-FZ100 Battery + 128GB SD Card + Card Reader + SD Case + Cleaning Kit + Lens Pouch + Filter KitAuthentic Sony pro...
View full detailsOriginal price $1,594.71Original price $1,594.71 - Original price $1,594.71Original price $1,594.71Current price $1,275.77$1,275.77 - $1,275.77Current price $1,275.77Save 20% -
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Original price $1,594.71Original price $1,594.71 - Original price $1,594.71Original price $1,594.71Current price $1,275.77$1,275.77 - $1,275.77Current price $1,275.77Sony FE 24mm f/1.4 GM Lens with Flash & Accessories Bundle
SonySony FE 24mm f/1.4 GM Lens with Flash & Accessories BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution....
View full detailsOriginal price $1,594.71Original price $1,594.71 - Original price $1,594.71Original price $1,594.71Current price $1,275.77$1,275.77 - $1,275.77Current price $1,275.77Save 20% -
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Original price $1,545.03Original price $1,545.03 - Original price $1,545.03Original price $1,545.03Current price $1,236.02$1,236.02 - $1,236.02Current price $1,236.02Sony FE 24mm f/1.4 GM Lens with Filter Bundle
SonySony FE 24mm f/1.4 GM Lens with Filter BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sale...
View full detailsOriginal price $1,545.03Original price $1,545.03 - Original price $1,545.03Original price $1,545.03Current price $1,236.02$1,236.02 - $1,236.02Current price $1,236.02Save 20%
