Sony
BuyDirect & Save carries the full Sony lineup — Alpha mirrorless cameras, E- and FE-mount lenses, Cinema Line and XDCAM professional video, Handycam camcorders, and professional audio. From production houses and broadcasters to schools and government agencies, we deliver authorized pricing and fast NYC fulfillment.
Shop Sony cameras, lenses, pro video, and audio below. We support B2B, institutional, and government buyers with volume pricing and purchase orders, and we add new Sony gear regularly.
Volume & Government Purchasing
BuyDirect works directly with businesses, institutions, and procurement teams across the private sector, education, healthcare, and government. We accept purchase orders (POs) and offer net terms for qualified institutional and government accounts, tiered volume pricing on multi-unit orders, and tax-exempt ordering for eligible organizations. To get started, request a quote, review our purchase order process, or email our team at info@buydirectny.com.
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Original price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Sony FE 12-24mm f/4 G Lens with 64GB SD Memory Card, Card Reader & Accessory Bundle
SonySony FE 12-24mm f/4 G Lens with 64GB SD Memory Card, Card Reader & Accessory BundleAuthentic Sony product. Sold as new factory-sealed from auth...
View full detailsOriginal price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Save 20% -
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Original price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Sony FE 12-24mm f/4 G Lens With Flash Kit
SonySony FE 12-24mm f/4 G Lens With Flash KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales te...
View full detailsOriginal price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Save 20% -
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Original price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Sony FE 12-24mm f/4 G Lens Pro Starter Kit
SonySony FE 12-24mm f/4 G Lens Pro Starter KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales t...
View full detailsOriginal price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Save 20% -
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Original price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Sony FE 12-24mm f/4 G Lens Advanced Bundle
SonySony FE 12-24mm f/4 G Lens Advanced BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales t...
View full detailsOriginal price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Save 20% -
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Original price $1,381.71Original price $1,381.71 - Original price $1,381.71Original price $1,381.71Current price $1,105.37$1,105.37 - $1,105.37Current price $1,105.37Sony FE 12-24mm f/4 G Lens
SonySony FE 12-24mm f/4 G LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for volume /...
View full detailsOriginal price $1,381.71Original price $1,381.71 - Original price $1,381.71Original price $1,381.71Current price $1,105.37$1,105.37 - $1,105.37Current price $1,105.37Save 20% -
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Original price $3,312.02Original price $3,312.02 - Original price $3,312.02Original price $3,312.02Current price $2,649.62$2,649.62 - $2,649.62Current price $2,649.62Sony FE 12-24mm f/2.8 GM Lens Basic Bundle
SonySony FE 12-24mm f/2.8 GM Lens Basic BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales t...
View full detailsOriginal price $3,312.02Original price $3,312.02 - Original price $3,312.02Original price $3,312.02Current price $2,649.62$2,649.62 - $2,649.62Current price $2,649.62Save 20% -
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Original price $1,765.90Original price $1,765.90 - Original price $1,765.90Original price $1,765.90Current price $1,412.72$1,412.72 - $1,412.72Current price $1,412.72Sony FE 100mm f/2.8 STF GM OSS Full-Frame E-Mount Lens Kit
SonySony FE 100mm f/2.8 STF GM OSS Full-Frame E-Mount Lens KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Con...
View full detailsOriginal price $1,765.90Original price $1,765.90 - Original price $1,765.90Original price $1,765.90Current price $1,412.72$1,412.72 - $1,412.72Current price $1,412.72Save 20% -
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Original price $1,654.35Original price $1,654.35 - Original price $1,654.35Original price $1,654.35Current price $1,323.48$1,323.48 - $1,323.48Current price $1,323.48Sony FE 100mm f/2.8 GM OSS Macro Lens – Ultra‑Sharp - Pre Order
SonySony FE 100mm f/2.8 GM OSS Macro Lens – Ultra‑Sharp - Pre OrderAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution...
View full detailsOriginal price $1,654.35Original price $1,654.35 - Original price $1,654.35Original price $1,654.35Current price $1,323.48$1,323.48 - $1,323.48Current price $1,323.48Save 20% -
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Original price $1,623.75Original price $1,623.75 - Original price $1,623.75Original price $1,623.75Current price $1,299.00$1,299.00 - $1,299.00Current price $1,299.00Sony FE 100mm f/2.8 Macro GM Lens
SonySony FE 100mm f/2.8 Macro GM LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for v...
View full detailsOriginal price $1,623.75Original price $1,623.75 - Original price $1,623.75Original price $1,623.75Current price $1,299.00$1,299.00 - $1,299.00Current price $1,299.00Save 20% -
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Original price $3,123.75Original price $3,123.75 - Original price $3,123.75Original price $3,123.75Current price $2,499.00$2,499.00 - $2,499.00Current price $2,499.00Sony FE 100-400mm f/4.5-5.6 GM OSS Lens with UV Filter Kit
SonySony FE 100-400mm f/4.5-5.6 GM OSS Lens with UV Filter KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Con...
View full detailsOriginal price $3,123.75Original price $3,123.75 - Original price $3,123.75Original price $3,123.75Current price $2,499.00$2,499.00 - $2,499.00Current price $2,499.00Save 20% -
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Original price $3,373.75Original price $3,373.75 - Original price $3,373.75Original price $3,373.75Current price $2,699.00$2,699.00 - $2,699.00Current price $2,699.00Sony FE 100-400mm f/4.5-5.6 GM OSS Lens with 1.4x Teleconverter Kit
SonySony FE 100-400mm f/4.5-5.6 GM OSS Lens with 1.4x Teleconverter KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribu...
View full detailsOriginal price $3,373.75Original price $3,373.75 - Original price $3,373.75Original price $3,373.75Current price $2,699.00$2,699.00 - $2,699.00Current price $2,699.00Save 20% -
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Original price $3,369.46Original price $3,369.46 - Original price $3,369.46Original price $3,369.46Current price $2,695.57$2,695.57 - $2,695.57Current price $2,695.57Sony FE 100-400mm f/4.5-5.6 GM OSS Lens for Sony E w/Zoom Li-on X R2 Flash Kit
SonySony FE 100-400mm f/4.5-5.6 GM OSS Lens for Sony E w/Zoom Li-on X R2 Flash KitAuthentic Sony product. Sold as new factory-sealed from authorized U....
View full detailsOriginal price $3,369.46Original price $3,369.46 - Original price $3,369.46Original price $3,369.46Current price $2,695.57$2,695.57 - $2,695.57Current price $2,695.57Save 20% -
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Original price $3,123.75Original price $3,123.75 - Original price $3,123.75Original price $3,123.75Current price $2,499.00$2,499.00 - $2,499.00Current price $2,499.00Sony FE 100-400mm f/4.5-5.6 GM OSS Lens - Cleaning Kit - USB Card Reader - Memory Card Wallet - 128GB - Lens Cap Keeper - Carrying Case
SonySony FE 100-400mm f/4.5-5.6 GM OSS Lens - Cleaning Kit - USB Card Reader - Memory Card Wallet - 128GB - Lens Cap Keeper - Carrying CaseAuthentic So...
View full detailsOriginal price $3,123.75Original price $3,123.75 - Original price $3,123.75Original price $3,123.75Current price $2,499.00$2,499.00 - $2,499.00Current price $2,499.00Save 20% -
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Original price $3,373.75Original price $3,373.75 - Original price $3,373.75Original price $3,373.75Current price $2,699.00$2,699.00 - $2,699.00Current price $2,699.00Sony FE 100-400mm f/4.5-5.6 GM OSS Lens - 3 Lens Kit + Tripod + Backpack - 32GB Accessory Bundle
SonySony FE 100-400mm f/4.5-5.6 GM OSS Lens - 3 Lens Kit + Tripod + Backpack - 32GB Accessory BundleAuthentic Sony product. Sold as new factory-sealed ...
View full detailsOriginal price $3,373.75Original price $3,373.75 - Original price $3,373.75Original price $3,373.75Current price $2,699.00$2,699.00 - $2,699.00Current price $2,699.00Save 20% -
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Original price $2,498.75Original price $2,498.75 - Original price $2,498.75Original price $2,498.75Current price $1,999.00$1,999.00 - $1,999.00Current price $1,999.00Sony FE 100-400mm f/4.5-5.6 GM OSS Lens
SonySony FE 100-400mm f/4.5-5.6 GM OSS LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team...
View full detailsOriginal price $2,498.75Original price $2,498.75 - Original price $2,498.75Original price $2,498.75Current price $1,999.00$1,999.00 - $1,999.00Current price $1,999.00Save 20% -
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Original price $1,498.75Original price $1,498.75 - Original price $1,498.75Original price $1,498.75Current price $1,199.00$1,199.00 - $1,199.00Current price $1,199.00Sony FDR-AX43A UHD 4K Handycam Camcorder with Spare Battery & Dual Charger Pro Bundle
SonySony FDR-AX43A UHD 4K Handycam Camcorder with Spare Battery & Dual Charger Pro BundleAuthentic Sony product. Sold as new factory-sealed from au...
View full detailsOriginal price $1,498.75Original price $1,498.75 - Original price $1,498.75Original price $1,498.75Current price $1,199.00$1,199.00 - $1,199.00Current price $1,199.00Save 20% -
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Original price $1,623.75Original price $1,623.75 - Original price $1,623.75Original price $1,623.75Current price $1,299.00$1,299.00 - $1,299.00Current price $1,299.00Sony FDR-AX43A UHD 4K Handycam Camcorder with 2x 32GB MCs Essential Video Bundle
SonySony FDR-AX43A UHD 4K Handycam Camcorder with 2x 32GB MCs Essential Video BundleAuthentic Sony product. Sold as new factory-sealed from authorized ...
View full detailsOriginal price $1,623.75Original price $1,623.75 - Original price $1,623.75Original price $1,623.75Current price $1,299.00$1,299.00 - $1,299.00Current price $1,299.00Save 20% -
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Original price $1,487.50Original price $1,487.50 - Original price $1,487.50Original price $1,487.50Current price $1,190.00$1,190.00 - $1,190.00Current price $1,190.00Sony FDR-AX43A UHD 4K Handycam Camcorder Essential Bundle with Bag, 128GB SD Card, LED Light, Filter Pack and Cleaning Kit Bundle
SonySony FDR-AX43A UHD 4K Handycam Camcorder Essential Bundle with Bag, 128GB SD Card, LED Light, Filter Pack and Cleaning Kit BundleAuthentic Sony pro...
View full detailsOriginal price $1,487.50Original price $1,487.50 - Original price $1,487.50Original price $1,487.50Current price $1,190.00$1,190.00 - $1,190.00Current price $1,190.00Save 20% -
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Original price $1,061.25Original price $1,061.25 - Original price $1,061.25Original price $1,061.25Current price $849.00$849.00 - $849.00Current price $849.00Sony FDR-AX43A UHD 4K Handycam Camcorder
SonySony FDR-AX43A UHD 4K Handycam CamcorderAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales tea...
View full detailsOriginal price $1,061.25Original price $1,061.25 - Original price $1,061.25Original price $1,061.25Current price $849.00$849.00 - $849.00Current price $849.00Save 20% -
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Original price $1,463.27Original price $1,463.27 - Original price $1,463.27Original price $1,463.27Current price $1,170.62$1,170.62 - $1,170.62Current price $1,170.62Sony FDR-AX43 UHD 4K Handycam Camcorder with Spare Battery & Dual Charger Pro Bundle
SonySony FDR-AX43 UHD 4K Handycam Camcorder with Spare Battery & Dual Charger Pro BundleAuthentic Sony product. Sold as new factory-sealed from aut...
View full detailsOriginal price $1,463.27Original price $1,463.27 - Original price $1,463.27Original price $1,463.27Current price $1,170.62$1,170.62 - $1,170.62Current price $1,170.62Save 20% -
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Original price $1,248.75Original price $1,248.75 - Original price $1,248.75Original price $1,248.75Current price $999.00$999.00 - $999.00Current price $999.00Sony FDR-AX43 UHD 4K Handycam Camcorder
SonySony FDR-AX43 UHD 4K Handycam CamcorderAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team...
View full detailsOriginal price $1,248.75Original price $1,248.75 - Original price $1,248.75Original price $1,248.75Current price $999.00$999.00 - $999.00Current price $999.00Save 20% -
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Original price $3,971.96Original price $3,971.96 - Original price $3,971.96Original price $3,971.96Current price $3,177.57$3,177.57 - $3,177.57Current price $3,177.57Sony FDR-AX1 Digital 4K Video Camcorder with Basic Accessory Bundle
SonySony FDR-AX1 Digital 4K Video Camcorder with Basic Accessory BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribu...
View full detailsOriginal price $3,971.96Original price $3,971.96 - Original price $3,971.96Original price $3,971.96Current price $3,177.57$3,177.57 - $3,177.57Current price $3,177.57Save 20% -
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Original price $4,056.08Original price $4,056.08 - Original price $4,056.08Original price $4,056.08Current price $3,244.86$3,244.86 - $3,244.86Current price $3,244.86Sony FDR-AX1 4K Video Camcorder w/ 64GB XQD G Series & Waterproof Case Bundle
SonySony FDR-AX1 4K Video Camcorder w/ 64GB XQD G Series & Waterproof Case BundleAuthentic Sony product. Sold as new factory-sealed from authorized...
View full detailsOriginal price $4,056.08Original price $4,056.08 - Original price $4,056.08Original price $4,056.08Current price $3,244.86$3,244.86 - $3,244.86Current price $3,244.86Save 20% -
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Original price $4,072.86Original price $4,072.86 - Original price $4,072.86Original price $4,072.86Current price $3,258.29$3,258.29 - $3,258.29Current price $3,258.29Sony FDR-AX1 4K Video Camcorder w/ 32GB XQD & Waterproof Case Bundle
SonySony FDR-AX1 4K Video Camcorder w/ 32GB XQD & Waterproof Case BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. dis...
View full detailsOriginal price $4,072.86Original price $4,072.86 - Original price $4,072.86Original price $4,072.86Current price $3,258.29$3,258.29 - $3,258.29Current price $3,258.29Save 20%
