Sony
BuyDirect & Save carries the full Sony lineup — Alpha mirrorless cameras, E- and FE-mount lenses, Cinema Line and XDCAM professional video, Handycam camcorders, and professional audio. From production houses and broadcasters to schools and government agencies, we deliver authorized pricing and fast NYC fulfillment.
Shop Sony cameras, lenses, pro video, and audio below. We support B2B, institutional, and government buyers with volume pricing and purchase orders, and we add new Sony gear regularly.
Volume & Government Purchasing
BuyDirect works directly with businesses, institutions, and procurement teams across the private sector, education, healthcare, and government. We accept purchase orders (POs) and offer net terms for qualified institutional and government accounts, tiered volume pricing on multi-unit orders, and tax-exempt ordering for eligible organizations. To get started, request a quote, review our purchase order process, or email our team at info@buydirectny.com.
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Original price $1,778.81Original price $1,778.81 - Original price $1,778.81Original price $1,778.81Current price $1,423.05$1,423.05 - $1,423.05Current price $1,423.05Sony FE 16-35mm f/2.8 GM Lens with Sandisk 64GB | Extension Tube Set & More Bundle
SonySony FE 16-35mm f/2.8 GM Lens with Sandisk 64GB | Extension Tube Set & More BundleAuthentic Sony product. Sold as new factory-sealed from autho...
View full detailsOriginal price $1,778.81Original price $1,778.81 - Original price $1,778.81Original price $1,778.81Current price $1,423.05$1,423.05 - $1,423.05Current price $1,423.05Save 20% -
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Original price $1,863.78Original price $1,863.78 - Original price $1,863.78Original price $1,863.78Current price $1,491.02$1,491.02 - $1,491.02Current price $1,491.02Sony FE 16-35mm f/2.8 GM Lens with Sandisk 128GB Memory Card Pro Bundle
SonySony FE 16-35mm f/2.8 GM Lens with Sandisk 128GB Memory Card Pro BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. dist...
View full detailsOriginal price $1,863.78Original price $1,863.78 - Original price $1,863.78Original price $1,863.78Current price $1,491.02$1,491.02 - $1,491.02Current price $1,491.02Save 20% -
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Original price $1,697.25Original price $1,697.25 - Original price $1,697.25Original price $1,697.25Current price $1,357.80$1,357.80 - $1,357.80Current price $1,357.80Sony FE 16-35mm f/2.8 GM Lens with Additional Accessories
SonySony FE 16-35mm f/2.8 GM Lens with Additional AccessoriesAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Cont...
View full detailsOriginal price $1,697.25Original price $1,697.25 - Original price $1,697.25Original price $1,697.25Current price $1,357.80$1,357.80 - $1,357.80Current price $1,357.80Save 20% -
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Original price $1,697.25Original price $1,697.25 - Original price $1,697.25Original price $1,697.25Current price $1,357.80$1,357.80 - $1,357.80Current price $1,357.80Sony FE 16-35mm f/2.8 GM Lens with 82mm Deluxe Filter Kits Bundle
SonySony FE 16-35mm f/2.8 GM Lens with 82mm Deluxe Filter Kits BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distributi...
View full detailsOriginal price $1,697.25Original price $1,697.25 - Original price $1,697.25Original price $1,697.25Current price $1,357.80$1,357.80 - $1,357.80Current price $1,357.80Save 20% -
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Original price $1,619.26Original price $1,619.26 - Original price $1,619.26Original price $1,619.26Current price $1,295.41$1,295.41 - $1,295.41Current price $1,295.41Sony FE 16-35mm f/2.8 GM Lens USA
SonySony FE 16-35mm f/2.8 GM Lens USAAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for v...
View full detailsOriginal price $1,619.26Original price $1,619.26 - Original price $1,619.26Original price $1,619.26Current price $1,295.41$1,295.41 - $1,295.41Current price $1,295.41Save 20% -
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Original price $1,999.97Original price $1,999.97 - Original price $1,999.97Original price $1,999.97Current price $1,599.98$1,599.98 - $1,599.98Current price $1,599.98Sony FE 16-35mm f/2.8 GM Lens
SonySony FE 16-35mm f/2.8 GM LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for volum...
View full detailsOriginal price $1,999.97Original price $1,999.97 - Original price $1,999.97Original price $1,999.97Current price $1,599.98$1,599.98 - $1,599.98Current price $1,599.98Save 20% -
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Original price $3,393.75Original price $3,393.75 - Original price $3,393.75Original price $3,393.75Current price $2,715.00$2,715.00 - $2,715.00Current price $2,715.00Sony FE 16-35mm F/2.8 GM II Lens (Sony E) (SEL1635GM2) + Sony 128 GB Memory Card + Backpack + 82mm Filter Kit + Table Tripod + Memory Card & Wallet + More
SonySony FE 16-35mm F/2.8 GM II Lens (Sony E) (SEL1635GM2) + Sony 128 GB Memory Card + Backpack + 82mm Filter Kit + Table Tripod + Memory Card & Wa...
View full detailsOriginal price $3,393.75Original price $3,393.75 - Original price $3,393.75Original price $3,393.75Current price $2,715.00$2,715.00 - $2,715.00Current price $2,715.00Save 20% -
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Original price $3,268.75Original price $3,268.75 - Original price $3,268.75Original price $3,268.75Current price $2,615.00$2,615.00 - $2,615.00Current price $2,615.00Sony FE 16-35mm f/2.8 GM II G Master Lens Bundle with 82mm Filter Kit + Flex Lens Shade + Lens Pouch + Rear Lens Cap + Rain Cover and Cleaning Kit
SonySony FE 16-35mm f/2.8 GM II G Master Lens Bundle with 82mm Filter Kit + Flex Lens Shade + Lens Pouch + Rear Lens Cap + Rain Cover and Cleaning KitA...
View full detailsOriginal price $3,268.75Original price $3,268.75 - Original price $3,268.75Original price $3,268.75Current price $2,615.00$2,615.00 - $2,615.00Current price $2,615.00Save 20% -
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Original price $3,018.75Original price $3,018.75 - Original price $3,018.75Original price $3,018.75Current price $2,415.00$2,415.00 - $2,415.00Current price $2,415.00Sony FE 16-35mm f/2.8 GM II Lens SEL1635GM2 - Starter Accessory Bundle with 2 x Sony E Series SF-E128A - Flash memory card + Memory Card Reader + Memory Card Wallet + More
SonySony FE 16-35mm f/2.8 GM II Lens SEL1635GM2 - Starter Accessory Bundle with 2 x Sony E Series SF-E128A - Flash memory card + Memory Card Reader + ...
View full detailsOriginal price $3,018.75Original price $3,018.75 - Original price $3,018.75Original price $3,018.75Current price $2,415.00$2,415.00 - $2,415.00Current price $2,415.00Save 20% -
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Original price $1,608.36Original price $1,608.36 - Original price $1,608.36Original price $1,608.36Current price $1,286.69$1,286.69 - $1,286.69Current price $1,286.69Sony FE 16-25mm f/2.8 G Lens (Sony E) SEL1625G - Accessory Bundle Kit
SonySony FE 16-25mm f/2.8 G Lens (Sony E) SEL1625G - Accessory Bundle KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distri...
View full detailsOriginal price $1,608.36Original price $1,608.36 - Original price $1,608.36Original price $1,608.36Current price $1,286.69$1,286.69 - $1,286.69Current price $1,286.69Save 20% -
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Original price $1,427.10Original price $1,427.10 - Original price $1,427.10Original price $1,427.10Current price $1,141.68$1,141.68 - $1,141.68Current price $1,141.68Sony FE 14mm f/1.8 GM Lens (Bundle) + Accessories
SonySony FE 14mm f/1.8 GM Lens (Bundle) + AccessoriesAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our ...
View full detailsOriginal price $1,427.10Original price $1,427.10 - Original price $1,427.10Original price $1,427.10Current price $1,141.68$1,141.68 - $1,141.68Current price $1,141.68Save 20% -
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Original price $1,302.64Original price $1,302.64 - Original price $1,302.64Original price $1,302.64Current price $1,042.11$1,042.11 - $1,042.11Current price $1,042.11Sony FE 14mm f/1.8 GM Lens
SonySony FE 14mm f/1.8 GM LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for volume /...
View full detailsOriginal price $1,302.64Original price $1,302.64 - Original price $1,302.64Original price $1,302.64Current price $1,042.11$1,042.11 - $1,042.11Current price $1,042.11Save 20% -
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Original price $1,932.56Original price $1,932.56 - Original price $1,932.56Original price $1,932.56Current price $1,546.05$1,546.05 - $1,546.05Current price $1,546.05Sony FE 12-24mm f/4 G Lens with professional filter and holder kit & Accessories Bundle
SonySony FE 12-24mm f/4 G Lens with professional filter and holder kit & Accessories BundleAuthentic Sony product. Sold as new factory-sealed from ...
View full detailsOriginal price $1,932.56Original price $1,932.56 - Original price $1,932.56Original price $1,932.56Current price $1,546.05$1,546.05 - $1,546.05Current price $1,546.05Save 20% -
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Original price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Sony FE 12-24mm f/4 G Lens with Photography Backpack - Monopod Stabilizer & Accessory Bundle
SonySony FE 12-24mm f/4 G Lens with Photography Backpack - Monopod Stabilizer & Accessory BundleAuthentic Sony product. Sold as new factory-sealed ...
View full detailsOriginal price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Save 20% -
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Original price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Sony FE 12-24mm f/4 G Lens with 64GB SD Memory Card, Card Reader & Accessory Bundle
SonySony FE 12-24mm f/4 G Lens with 64GB SD Memory Card, Card Reader & Accessory BundleAuthentic Sony product. Sold as new factory-sealed from auth...
View full detailsOriginal price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Save 20% -
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Original price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Sony FE 12-24mm f/4 G Lens With Flash Kit
SonySony FE 12-24mm f/4 G Lens With Flash KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales te...
View full detailsOriginal price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Save 20% -
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Original price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Sony FE 12-24mm f/4 G Lens Pro Starter Kit
SonySony FE 12-24mm f/4 G Lens Pro Starter KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales t...
View full detailsOriginal price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Save 20% -
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Original price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Sony FE 12-24mm f/4 G Lens Advanced Bundle
SonySony FE 12-24mm f/4 G Lens Advanced BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales t...
View full detailsOriginal price $123.75Original price $123.75 - Original price $123.75Original price $123.75Current price $99.00$99.00 - $99.00Current price $99.00Save 20% -
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Original price $1,381.71Original price $1,381.71 - Original price $1,381.71Original price $1,381.71Current price $1,105.37$1,105.37 - $1,105.37Current price $1,105.37Sony FE 12-24mm f/4 G Lens
SonySony FE 12-24mm f/4 G LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for volume /...
View full detailsOriginal price $1,381.71Original price $1,381.71 - Original price $1,381.71Original price $1,381.71Current price $1,105.37$1,105.37 - $1,105.37Current price $1,105.37Save 20% -
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Original price $3,312.02Original price $3,312.02 - Original price $3,312.02Original price $3,312.02Current price $2,649.62$2,649.62 - $2,649.62Current price $2,649.62Sony FE 12-24mm f/2.8 GM Lens Basic Bundle
SonySony FE 12-24mm f/2.8 GM Lens Basic BundleAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales t...
View full detailsOriginal price $3,312.02Original price $3,312.02 - Original price $3,312.02Original price $3,312.02Current price $2,649.62$2,649.62 - $2,649.62Current price $2,649.62Save 20% -
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Original price $1,765.90Original price $1,765.90 - Original price $1,765.90Original price $1,765.90Current price $1,412.72$1,412.72 - $1,412.72Current price $1,412.72Sony FE 100mm f/2.8 STF GM OSS Full-Frame E-Mount Lens Kit
SonySony FE 100mm f/2.8 STF GM OSS Full-Frame E-Mount Lens KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Con...
View full detailsOriginal price $1,765.90Original price $1,765.90 - Original price $1,765.90Original price $1,765.90Current price $1,412.72$1,412.72 - $1,412.72Current price $1,412.72Save 20% -
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Original price $1,654.35Original price $1,654.35 - Original price $1,654.35Original price $1,654.35Current price $1,323.48$1,323.48 - $1,323.48Current price $1,323.48Sony FE 100mm f/2.8 GM OSS Macro Lens – Ultra‑Sharp - Pre Order
SonySony FE 100mm f/2.8 GM OSS Macro Lens – Ultra‑Sharp - Pre OrderAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution...
View full detailsOriginal price $1,654.35Original price $1,654.35 - Original price $1,654.35Original price $1,654.35Current price $1,323.48$1,323.48 - $1,323.48Current price $1,323.48Save 20% -
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Original price $1,623.75Original price $1,623.75 - Original price $1,623.75Original price $1,623.75Current price $1,299.00$1,299.00 - $1,299.00Current price $1,299.00Sony FE 100mm f/2.8 Macro GM Lens
SonySony FE 100mm f/2.8 Macro GM LensAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Contact our sales team for v...
View full detailsOriginal price $1,623.75Original price $1,623.75 - Original price $1,623.75Original price $1,623.75Current price $1,299.00$1,299.00 - $1,299.00Current price $1,299.00Save 20% -
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Original price $3,123.75Original price $3,123.75 - Original price $3,123.75Original price $3,123.75Current price $2,499.00$2,499.00 - $2,499.00Current price $2,499.00Sony FE 100-400mm f/4.5-5.6 GM OSS Lens with UV Filter Kit
SonySony FE 100-400mm f/4.5-5.6 GM OSS Lens with UV Filter KitAuthentic Sony product. Sold as new factory-sealed from authorized U.S. distribution. Con...
View full detailsOriginal price $3,123.75Original price $3,123.75 - Original price $3,123.75Original price $3,123.75Current price $2,499.00$2,499.00 - $2,499.00Current price $2,499.00Save 20%
